Lux
We all want to be pampered and to look and feel beautiful. That’s why Lux offers a range of highly appealing beauty products at a price you can afford.
Lux celebrates the indulgent ritual of beautification
Everything about Lux, from the look and feel of the products and packaging to the fragrances, is a delight to the feminine senses. In fact, Lux has been making waves since 1924, when it launched the world’s first mass-market beauty soap in the US at a fraction of the cost of imported French soaps. Since then it has expanded into other areas, including shower gels, bath additives, shampoos and conditioners.
Lux embraces beauty & femininity in the 21st century
Lux aims to be the paradigm of the new femininity. That’s why Lux celebrates the pleasure of being a woman today. Lux women want to be loved, admired and at the same time express themselves in a feminine way.
Key facts
- First mass market toilet soap launched in 1924.
- Sales of 1.0 billion euros in 2005.
- Sold in over 100 countries.
- Market leader in countries including Arabia, Brazil, India, Thailand and South Africa
- Lux hair is the market leader in Japan.
From our range
Lux bar of soap
