Impulse

Capturing the female allure

With names like Temptation, True Love and Romantic Spark, Impulse understands how to capture female allure in a bodyspray. Using Impulse bodyspray fragrances every day does not only give consumers the promise of gorgeous-smelling skin, but also the lookout for men to snuggle that bit closer to them.

Impulse was originally launched in South Africa in 1972 as a 'perfume deodorant' which was a unique concept at the time. Today, Impulse body fragrances use the latest spray technology for a light and tingly application. And each Impulse variant is dermatologically tested to be kind to skin.

How it all started

• Impulse was launched in 1972 with packaging that featured the iconic butterfly design and the famous slogan 'Men can't help acting on impulse.'

• Over the years Impulse consistently developed its scent library to keep the range fresh and up-to-date.

• In 2009 the whole Impulse range underwent a packaging re-vamp to give the brand a more contemporary and modern feel.

• With the brand mission to offer consumers delicate everyday fragrances, Impulse is launching a new variant every year to keep up with the latest fragrance trends.

• In 2009 Impulse Romantic Spark was launched following the floral fragrance trend. Its subtle and sophisticated blend of wild violets and white wood promises to make consumers smell absolutely divine.        

Did you know?

• Impulse body spray fragrances have been developed by Ann Gottlieb – the famous 'nose' who is also creating signature scents for well known perfumes, in collaboration with the best fragrance houses in the world.
• The process of creating a perfume is exactly the same as for an Impulse body spray which makes Impulse the perfect everyday fragrance.
• Every new variant in the Impulse range follows the latest fragrance trend in the fine fragrance market and is therefore bang on trend.