Close Up

 

Girl cleaning teeth

Close Up – the closer, the better

Close Up knows that being close is a fundamental human need. Each Close Up product, like the red gel with long lasting freshness, gives you the social confidence you need to get closer to others. 

On a mission to improve oral health across the world

We invest significant resources in encouraging people to look after their oral health. One way we do this is through schools programmes where we teach children about dental hygiene and how to brush their teeth properly. We also develop strong relationships with local governments, as well as dentists associations. Some examples of these types of programmes include sponsoring the Month of Dental Prevention in association with ANDI (Italian National Dentists Association) in Italy; a Nutrition and Dental Health campaign run by Unilever in Nigeria, working in partnership with the Ministry of Health and Ministry of Education; and National Oral Health Days in Sri Lanka and Vietnam.

In addition to these programmes, in 2005 Unilever formed a unique global partnership with the FDI (World Dental Federation), the campaign slogan for which is Live.Learn.Laugh.

The partnership provides funding for oral health promotion projects around the world. National Dental Associations identify suitable projects and develop and promote these together with Unilever and the FDI. Projects already implemented include schools programmes, oral health awareness campaigns and mobile dental clinics.

Through the partnership, the FDI logo and supportive statements appear on Unilever toothpaste, toothbrush and chewing gum packs, in TV advertising and graphics in 38 markets worldwide.

Some of the work we are involved with includes:

Austria– A comprehensive education, examination and treatment programme for children of pre-school and primary school age, involving children, educators & parents.

Brazil– In collaboration with the ongoing Mais Vida project initiated by Unilever, an oral health programme reaching out to 15 000 children in the North East of Brazil.

Indonesia– A programme to train community teachers in oral health education in order to improve knowledge and skills of children in primary schools. 

Nigeria– Covering 15 federal states in Nigeria, an oral health awareness project including media campaigns, free examinations and treatment to communities.

Key Facts

  • Our brands reach some 4 billion mouths, approximately 70% of the world’s population
  • Number two in toothpaste globally
  • Number one or Number two position in 50 markets worldwide
  • Strong market positions held in countries such as France, Italy, Indonesia, India, Nigeria, Brazil and China